As a branding agency, our zone of genius lies in developing and implementing brand strategies for small businesses.

We create unique and cohesive brand identities for our clients that resonates with their ideal clients and customers.

Working with agencies โ€“ whether thatโ€™s branding, creative or marketing โ€“ can be confusing for business owners.

โ€œWhat does each actually do and what do I actually need?โ€ ๐Ÿคท

Let us clear it all up for you!

What we do as a branding agency.

๐Ÿ”Ž Research and Analysis
We begin by diving deep into your business. We take the time to understand your industry, competitors and target audience. Through thorough research, we analyse market trends, consumer behaviour and brand perceptions to gather valuable insights. This groundwork informs every step of your branding strategy, ensuring itโ€™s built on a solid foundation.

๐Ÿ’ก Brand Strategy Development
Using the insights from our research, we craft a comprehensive brand strategy tailored to your business. This involves defining your brand positioning, target audience, messaging and unique value proposition. Think of it as the roadmap that guides all brand-related activities and ensures consistency across your marketing channels.

๐ŸŽจ Visual Identity Design
Whether youโ€™re starting from scratch or looking to evolve and elevate your existing brand, weโ€™re here to help. One of our key responsibilities is creating a visually appealing and memorable brand identity. We design everything from your logo to colour palettes, typography and visual assets, all carefully crafted to reflect your brandโ€™s personality and values. Our work ensures these visual elements are consistent across every touchpointโ€”whether itโ€™s your website, packaging, marketing materials or social media profiles.

โœ๏ธ Brand Messaging and Tone of Voice
Your brand isnโ€™t just about how it looksโ€”itโ€™s also about how it speaks. We help you define your brandโ€™s tone of voice and messaging, crafting compelling stories and guidelines for consistent communication. This ensures your brandโ€™s personality and values resonate with your audience across all platforms.

โœจ Brand Implementation
Once weโ€™ve finalised your brand strategy, we help bring it to life. This can involve creating marketing collateral, designing websites, developing campaigns and guiding brand integration across various media channels. Our goal is to ensure your brand is consistently represented and reinforced in every interaction with your customers.

๐Ÿ“ˆ Brand Monitoring and Management
We donโ€™t just create brands and walk away. We stay involved, monitoring market trends, consumer feedback and brand performance to make sure your brand stays relevant in an ever-evolving marketplace. We can conduct brand audits and recommend adjustments as needed, ensuring your brand continues to thrive.

๐Ÿ‘ฉโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆโ€๐Ÿ‘ฆ Ongoing Support
For us, creating a brand is just the beginning. Weโ€™re here for the long haul, providing strategic and creative support as your business grows. Whether you need help maintaining consistency, creating assets for new campaigns, or adjusting your communications to break into new markets, weโ€™re by your side to offer advice and design solutions when you need them.

At Friday Morning, we see ourselves as more than a branding agencyโ€”weโ€™re your partner in building a brand that reflects your values and connects with your audience, now and into the future.

About us

Vari McKechnie and Tom Pountney aligned on a vision and joined forces to create Friday Morning โ€“ for business owners to clarify their vision, craft their business and create the life they really deserve.

Weโ€™ve been doing it for years in different guises across a range of industries โ€“ from finance broking to property staging, gluten free beer to chai.

Donโ€™t just take our word for it โ€“ read other peopleโ€™s words here >>>

  • As a coach, creative director, design and writer, Vari brings a huge variety of skills and experience to Friday Morning.

    Having run her own small business for 15 years, sheโ€™s learned a thing or two about what works (and more importantly what doesnโ€™t!) when it comes to balancing work and life.


    Some potentially interesting facts:

    I was born in Glasgow, Scotland, and have called Australia home since 2007.

    I live by the beach on the Mornington Peninsula with my two sons, Gabe and Noah and our adorable staffy, Stella.

    I published my first book in 2023 called Seeds of Courage. (Pretty major bucket list item for me!)

    Coffee order: almond capp โ˜•

    Weakness: Tonyโ€™s Chocolonely, caramel sea salt ๐Ÿซ๐Ÿคค

    Sports team: Western Bulldogs #godoggies ๐Ÿถ ๐Ÿ”ด โšช ๐Ÿ”ต

    ๐Ÿ“– Fav book: The Shadow of the Wind, by Carlos Ruiz Zafon

    ๐ŸŽž๏ธ Fav movie: Crazy Stupid Love and Romeo + Juliet

    ๐Ÿง‘โ€๐Ÿซ Something my school report said that remains true today:
    Vari likes to draw and colour-in. She likes to talk, which can sometimes distract other students.

  • Tom understands how businesses need to act and articulate to head in a desired direction.

    He loves listening to business owners to unlock purpose and passion, and has a strong belief that team culture and brand communication are the key to connection, leading to personal and organisational growth.

    Heโ€™s been crafting copy and language for brands since his first job as Editor of the University of West England Student Newspaper in 2007.


    Some potentially interesting facts:

    I was born in Sussex, England and have called the Mornington Peninsula home since 2017.

    I married an Australian and we have three girls; Isabela, Ettie and Maeve โ€“ our collective health and happiness โ€“ and that of our loved ones โ€“ is my why.

    I co-founded road safety charity The White Bike Foundation and completed my first (and only to date) Full Ironman Triathlon in 2018

    Coffee order: Black. Long in the morning and short in the afternoon

    Weakness: Tim-Tams

    Sports team: Tottenham Hotspur

    ๐Ÿ“– Fav book: The Celestine Prophecy, by James Redfield 

    ๐ŸŽž๏ธ Fav movie: Almost Famous

    ๐Ÿง‘โ€๐Ÿซ Something my school report said that remains true today:
    If Tom could apply the energy he shows playing sport and socialising to his school-work, heโ€™d be an A* student

Weโ€™d love to chat

Book in for a coffee and chat session. These sessions let us get to know each other a little more and see if weโ€™re a good fit to help you.

Sessions typically take 30-45 mins. 

Theyโ€™re completely free and with zero obligation.

They can be online or at our office in Mornington, Victoria.